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IEEE Magnetics Society Commemorative Disk Site !
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CNN: Growing demand to store data

Tuesday, July 4, 2006; Posted: 11:47 a.m. EDT (15:47 GMT)

HOPKINTON, Massachusetts (AP) -- Despite a relentless slide in the cost of keeping electronic information, executives at companies that store data for the business world say they expect to keep making money.

The reason? Look no further than what's happening in millions of homes around the world, they say.

Just as businesses are building ever-larger databases and searching for new ways to manage the flood of information, consumers are storing all their music, photo and massive video files -- and seeking better ways to organize it all.

They can do it because technological advances have enabled ever-greater amounts of information to be packed more densely into a given amount of disk space, at little extra cost to storage suppliers. That has increased capacity and made it far less expensive to keep big files.

"Ten years ago, a 1-gigabyte disk drive was a really great thing," said Bob Schultz, senior vice president and manager of Hewlett-Packard Co.'s StorageWorks division. "Last Christmas, I bought a 1-gigabyte memory stick for my daughter's camera. I suppose it cost $5,000 a decade ago for that disk drive, and I think the memory stick cost me $50."
From home offices to corporate data centers, society is demanding ever-greater amounts of information, and easier ways to find it and back it up.

The data storage industry is seeing rising demand from several areas: Growth in mobile computing has increased reliance on centrally stored data that can be accessed remotely; natural disasters have persuaded corporate customers to back up data at multiple sites; and new data storage markets are emerging in places like Asia and Latin America.

Government and legal record-keeping requirements also are expanding as more work is done via e-mail and instant messaging; storage-intensive video data are more common, from security camera footage to movie downloads; and inventory-tracking radio-frequency tags are creating new tidbits to archive.

At Boston's Beth Israel Deaconess Medical Center, a switch from film to digital medical images such as for mammograms has helped drive a 100-fold increase in the amount of information stored at the hospital's data center over the past five years, said John Halamka, chief information officer for Beth Israel and two other Boston-area hospitals.

The three hospitals' storage budget of $2 million has risen at a far slower rate, because new hardware is increasingly efficient at storing large amounts of information at lower costs. At the same time, ever more information needs to be preserved, he said.

The growing demand to store seemingly anything is a key reason why the storage industry is spending more on acquisitions and research -- even though the prices that data firms can charge for supplying increasingly efficient and higher-capacity storage hardware continues dropping, just as prices for computers have fallen relative to the amount of information they can process.

While it costs less for the industry to supply a given amount of storage capacity, the resulting drop in prices has drained hardware revenue and challenged bottom lines.

So data storage firms are relying not only on storage capacity to drive profits, but also services and software that make the flood of data easier to sort through and keep secure.
"If I only have hardware and I just keep helping make you more and more efficient at less and less cost, eventually I'm going to hit a wall and it's going to be tough for me to make money," Joe Tucci, the head of leading storage vendor EMC Corp., said in a recent interview.

The trend is also apparent with consumer storage: It costs less than two-tenths of a penny to store a typical song download of 3.9 megabytes, which would have cost more than $7 to store in 1992, according to John Rydning of technology research firm IDC.

Hopkinton-based EMC shipped customers more storage capacity per month last year than it did in all of 2000, and projects such growth to continue.

The trends are industrywide, affecting EMC and more diversified rivals including HP, IBM Corp., Hitachi, Dell Inc., Sun Microsystems Inc. and Network Appliance Inc.

"It's kind of phenomenal," HP's Schultz said. "You get to these numbers where people say, 'Gee, in the next three years we're going to ship as much capacity as we shipped in the whole history of the industry."'

But because of dropping prices, storage hardware sales provided only about 38 percent of overall industry revenue last year, compared with more than 50 percent in the late 1990s, according to IDC. The rest of the revenue comes from software and services.

IDC forecasts storage capacity shipped to customers worldwide will rise around 50 percent annually through 2010, with revenue from that hardware increasing 3 percent, to about $30 billion.

Such modest revenue projections have left Wall Street skeptical that the industry can return to the big profits it enjoyed when technology spending surged in the late 1990s.

Declining prices are one reason EMC's stock has remained flat for nearly three years, despite 11 straight quarters of double-digit revenue growth and profits that rose 30 percent last year.

"Pretty much everyone in the industry has faced this pressure," said Erick Maronak of Victory Capital Management, an EMC investor.

Industrywide profits are difficult to measure because HP and IBM offer a vast range of products and services beyond data storage and don't break out storage financial figures.

To offset dropping storage prices, EMC has spent $4.5 billion to acquire storage software and service firms and about $3 billion on research and development over the past three years -- huge investments at a company that recorded $9.7 billion in sales last year. On Thursday, EMC made another big move, announcing a $2.1 billion acquisition of Bedford-based RSA Security Inc. to improve the level of security in its storage technologies.

Sun last year expanded its slice of the business by acquiring Storage Technology Corp. for $4.1 billion, and HP has made two recent storage acquisitions.

Although plunging storage prices have challenged the industry, they also have expanded the industry's pool of customers. Lower costs have allowed medium-sized and small businesses to build huge databases once affordable only for banks, airlines, retail chains and government agencies, which were largely alone in fueling the storage industry's early growth.

The technological advances also have ushered in a new way of thinking about data storage by corporations and consumers, said Mark Lewis, EMC's executive vice president and chief development officer.

Years ago, anytime Lewis bought a new home computer he carefully went through his old computer's files to see which ones were worth saving on his new PC and which ones would unnecessarily take up hard drive space.

These days, he just moves everything from his old PC to his new one.

"I don't even bother to try to delete any information," he said. "I might need it."

HITACHI announces

Hitachi Launches Its First Perpendicular Hard Drives

2.5-inch hard drives that can hold 160GB of data will be available by mid-year.

Martyn Williams, IDG News Service
Tuesday, May 16, 2006

Hitachi Global Storage Technologies will soon begin selling its first hard drives based on perpendicular recording technology, the company said yesterday.

Perpendicular technology was recently introduced and can help increase the amount of data stored on each disk platter.
In doing so, the company joins several other major drive manufacturers in using the technology. Within the next few years almost all hard drives are expected to transition to perpendicular recording.

The method is similar to the longitudinal recording used in today's drives in that it relies on magnetically charged particles for data storage. In today's drives, the north and south poles of the magnetic particles run parallel to the disk, but in the new method they are arranged perpendicular to the disk. The result of this new arrangement is that each particle occupies a smaller area of the disk's surface and so more particles can be crammed onto the disk.

Product Plans
The Travelstar 5K160 drives, Hitachi's first 2.5-inch drives to employ perpendicular recording, can hold up to 160GB of data, compared to up to 100GB on the current longitudinal recording-based Travelstar 5K100 line of drives. The 2.5-inch drives are typically used in laptop computers.

They are available in bulk to PC makers and will be launched in the retail market in the middle of this year, the company said. A 160GB drive will cost $269.

The drives also employ a new drive-head coating that Hitachi said makes them twice as reliable as current drives.
"We've had prototypes in the field for one and a half years with no returns," said John Best, chief technologist at the San Jose, California, company.

With the 2.5-inch drives launched, the company will now turn its attention to employing the technology in 1.8-inch drives, said Best. Those are expected to be available later this year, although he was unwilling to provide a more specific launch date or details of the drives.

The 1.8-inch drives are used in an increasingly wide range of consumer electronics products. Most notably they are used in Apple Computer's popular iPod digital music player.

Omneon Selects Hitachi Hard Drives For New Mediagrid Storage Platform

500 GB Hitachi Drives Used to Provide High-capacity Storage and Fast Access to Digital Video Content

SAN JOSE, CA – April 25, 2006 – Hitachi Global Storage Technologies (Hitachi GST) today announced that Omneon Video Networks is using Hitachi Deskstar™ hard drives in its new MediaGrid content library. MediaGrid is a highly scalable storage platform for broadcast and production facilities that simplifies operations by enabling simultaneous access to centrally-stored content. Omneon selected Hitachi Deskstar 7K500 hard drives because they deliver the substantial capacity and performance required for the most demanding media environments.

The Hitachi Deskstar 7K500 was the industry’s first half terabyte (500 GB) Serial ATA (SATA) drive. The drives include 3Gb/s data transfer rates, Native Command Queuing, 16 MB buffers and additional features that combine to deliver breakthrough performance for digital video editing and other bandwidth-intensive applications.

Many of today’s audio/video applications require hard drives that are optimized for storing and retrieving digital video content. Hitachi has addressed this need by integrating “Smooth Stream” technology into the Deskstar 7K500. Based on the ATA-7 AV Streaming Feature Set standard, Smooth Stream enhances video streaming functionality by enabling the host to control the drive’s error recovery processes.

“Hitachi Deskstar drives are the perfect complement to Omneon’s latest solution for the media and entertainment industry,” said Marcia Bencala, vice president, Corporate Strategy and Product Planning, Hitachi Global Storage Technologies. “Deskstar 7K500 drives will provide fast access to content and large storage capacities for users that are engaged in video editing, animation, special effects and similar applications. Hitachi is bolstering the use of hard drives in AV applications with products that include video stream management, low power modes and other application-specific features.”

Omneon’s MediaGrid content library featuring Hitachi hard drives will be showcased at the annual National Association of Broadcasters (NAB) Conference in the Las Vegas Convention Center, April 22-27.

Additional information about Hitachi Deskstar hard drives can be found at www.hitachigst.com/deskstar.

More information about the Omneon MediaGrid is available online at www.omneon.com.

About Hitachi Global Storage Technologies
Hitachi Global Storage Technologies is a storage technology leader, founded in 2003 through the combination of Hitachi’s and IBM’s hard disk drive businesses. Hitachi GST enables users to fully engage in the digital lifestyle by providing high-value hard drives in formats suitable for the office, on the road and in the home.

With its legacy in hard drive invention, Hitachi GST will lead the industry in celebrating the hard drive’s golden anniversary in 2006. After five decades of innovation, the hard drive has had a profound effect on the computing and consumer electronics industries. That heritage lives on at Hitachi GST through products that define the standard for hard drive miniaturization, capacity, performance and reliability.

With more than 27,000 employees worldwide, Hitachi GST offers a comprehensive range of hard drive products for desktop computers, high-performance servers, notebooks and consumer devices. For more information, please visit the company's web site at.

About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 347,000 employees worldwide. Fiscal 2004 (ended March 31, 2005) consolidated sales totaled 9,027.0 billion yen ($84.4 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company’s web site at www.hitachi.com.

Benecki Named to Board of Bunting Magnetics

NEWTON, KSWalter T. Benecki has been appointed as a member of the board of Bunting Magnetics Co., headquartered in Newton, Kansas.

Robert J. Bunting, the company’s owner and Chief Executive Officer, announced the appointment: “Having Walt join our board will allow us to aggressively pursue strategic growth objectives in the area of acquisitions, new product development, and sales expansion. We are pleased to welcome Walt to the Bunting team.”

Mr. Benecki is the former president of the Magnetic Products Group of SPS Technologies Inc. (now Arnold Magnetic Technologies) and a past president of the Magnetic Materials Producers Association (now International Magnetics Association). He is currently president of Walter T. Benecki LLC, a consultancy serving the worldwide magnetics industry. More information about Mr. Benecki is available at www.waltbenecki.com.

Bunting Magnetics Co. is a major U.S.-based manufacturer of magnetic assemblies and equipment. The company’s product line serves global markets and includes a broad range of magnetic materials and components, magnetic separation systems, material handling equipment, magnetic printing cylinders, and metal detection equipment.

For more information, write
Bunting Magnetics Co.,
500 S. Spencer Avenue,
P.O. Box 468, Newton, KS 67114-0468, USA;
call 1-800-835-2526 (US & Canada) or 316-284-2020;
or send e-mail to

Visit Bunting’s Web site at www.buntingmagnetics.com